WASHINGTON, D.C. — U.S. Senators Shelley Moore Capito (R-W.Va.), Dan Sullivan (R-Alaska), Amy Klobuchar (D-Minn.), and Jacky Rosen (D-Nev.)—all members of the Senate Commerce, Science and Transportation Committee—have introduced the Vital Investment in Sustaining International Tourism to the USA (VISIT USA) Act to fully restore Brand USA’s funding in Fiscal Years (FY) 2026 and 2027.

Brand USA is a public-private partnership charged with promoting America as a premier international travel destination and clearly communicating U.S. visa and entry policies abroad. This legislation will fully fund Brand USA to promote the United States as an international travel destination ahead of several significant events hosted in the U.S., including the 250th anniversary of America’s independence, the FIFA World Cup, and the 2028 Olympic games. President Trump’s FY 2026 budget request also calls for fully funding Brand USA.

“As the United States prepares to host major global events like the FIFA World Cup and the 2028 Olympics in Los Angeles, it is more important than ever that we put our best foot forward to attract international visitors. Tourism is a powerful economic driver for states like West Virginia and communities across the country, supporting local jobs and small businesses. This legislation will allow Brand USA to access existing surplus visa fee revenues, which will in turn help strengthen America’s ability to welcome travelers, promote our communities, and compete on the world stage,” Senator Capito said.

“The United States is the third most visited country in the world. As we prepare to host several once-in-a-generation global events—from America250, to the FIFA World Cup, to the 2028 Olympic Games—there has never been a better moment to showcase all that our country has to offer,” Senator Sullivan said. “Restoring Brand USA’s full funding will help us welcome more international visitors, strengthen our tourism economy, and support the thousands of small businesses that make America and Alaska such remarkable places to experience.”

“Travel and tourism powers economic growth in communities in Minnesota and across our country,” Senator Klobuchar said. “Our bipartisan legislation will restore funding for Brand USA, providing the resources it needs to continue to support an additional 1.6 million visitors, $6 billion in spending, and nearly 80,000 jobs every year—all at no cost to taxpayers.”

“Nevada is a world-class destination with so much to offer, from entertainment and sports to National Parks,” Senator Rosen said. “Our economy relies heavily on international tourism, which is why I’m proud to help introduce this bipartisan legislation to fully restore funding for Brand USA over the next two years and show the world all of the wonderful things we have to offer. At a time when international visitation numbers are down, we need to do everything we can to encourage more tourists to come and visit our wonderful nation.”

“This legislation is an important step forward, and we are grateful for Senators Sullivan and Klobuchar for leading this effort,” Geoff Freeman, president and CEO of the U.S. Travel Association, said. “With the World Cup, America 250 and the 2028 Olympics on the horizon, the U.S. has a pivotal chance to capture global attention. By restoring Brand USA’s resources, Congress can help drive new visitors, support jobs nationwide and ensure the United States stands out on the world stage.”

# # #